At Perpetual, we are passionate about helping entrepreneurs avoid costly setbacks that can come from a nonexistent or misaligned IP strategy or failure to connect IP to the only thing that ultimately matters…the customer.
A powerful brand can last forever – or, as we like to say, in perpetuity. After all, even the best drafted patents may only last for a limited time. That’s why we combine critical aspects of IP protection along with thoughtful market analysis and strategic brand guidance to create enduring value in the companies that we advise and invest in.